ON FUEGO BERSHKA EVENT
To launch ON FUEGO, Bershka’s new summer collection, we created a two-day influencer experience in Ibiza. From a day aboard the ON FUEGO Yacht to a takeover of the iconic Paradiso Hotel, every detail was designed to immerse guests in the world of the collection.
Through styling moments, curated dining experiences, live performances, custom merchandise, and artistic collaborations, our team developed and produced the entire creative concept from start to finish.
Welcome aboard the ON FUEGO Yacht.
The ON FUEGO experience begins at sea.
ON FUEGO guests.
ON FUEGO guests 2.0.
ON FUEGO guests 3.0.
Ibiza, sunshine, and the new Bershka collection.
A personalized picnic box for every guest.
Paradiso Hotel Ibiza, home of the ON FUEGO experience.
Time to switch into the night look.
A fresh Bershka look for the evening ahead.
Day-to-night dressing, ON FUEGO style.
A custom tablescape designed with real flowers and seasonal fruit.
An al fresco dinner experience.
Dinner curated by Gab Foods.
Special live performance by Alesha.
The morning after: brunch in the Ibizan countryside.
A bespoke buffet experience by Gab Foods.
Slow mornings, great food, and even better company.
The ON FUEGO event identity.
Custom ON FUEGO beach towel.
Custom-designed merchandise for every guest.
Branded accessories created for the experience.
Exclusive ON FUEGO gifts waiting in every room.
Artist Miriam Dema hand-painted every mirror at Paradiso Hotel for the experience.