During my time freelancing and working at FLIRT, I led influencer marketing and social media campaigns that helped position second-hand shopping as a cultural movement rather than just a marketplace. Working alongside creators, talents, and celebrities, we developed campaigns, content, and digital activations across social, web, and paid media.

WALLAPOP

These are two of the most successful campaigns we created: Lo Nuevo es de Boomers and Por el Cambio. Both challenged traditional consumption habits and connected Wallapop's sustainability message with a new generation of consumers.

CAMPAIGN

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SOCIAL

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CAMPAIGN * SOCIAL *

“POR EL CAMBIO”

The campaign was built around a simple insight: if it's new to you, it's still new. From that idea, we created the concept "To stop climate change, change your wardrobe."

A girl standing in a winter-themed backdrop with snow, mountains, and a telescope. She is wearing a puffy vest, a tie-dye t-shirt, and light-colored pants, holding a smartphone. Ski equipment and snow accessories are on the ground. The image has Spanish text promoting a change with Wallapop.
A girl standing in a winter-themed backdrop with snow, mountains, and a telescope. She is wearing a puffy vest, a tie-dye t-shirt, and light-colored pants, holding a smartphone. Ski equipment and snow accessories are on the ground. The image has Spanish text promoting a change with Wallapop.
A woman lying on a vintage sofa, with one leg raised and bent over her head, in a surreal space-themed setting. There is a black dog-shaped object on the right and a large vintage-style lamp on the left. Text in Spanish promotes buying furniture on sale with Wallapop.
A woman dressed as a cowboy in a desert scene with cacti, a cheetah statue, and a hay bale, holding a smartphone, promoting a cowboy hat priced at 10 euros, with Spanish text about wardrobe change with Wallapop.
A woman standing in a space-themed setting, wearing casual clothes and holding a smartphone, with a rocket, a small robot, and a cardboard box in the background, promoting Wallapop for swapping items.

CAMPAIGN

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SOCIAL

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CAMPAIGN * SOCIAL *

“LO NUEVO ES DE BOOMERS”

For this successfull activation, we partnered with over 20 influencers of different ages and profiles, who invited their communities to help them decide which pieces from their wardrobes they should sell on Wallapop.

A young man with dark hair sitting on a balcony railing, leaning against a wall with black shutters, wearing a beige jacket and a white turtleneck sweater, with a green round table in front of him, and a brick building in the background.
A young man with dark hair sitting on a balcony railing, leaning against a wall with black shutters, wearing a beige jacket and a white turtleneck sweater, with a green round table in front of him, and a brick building in the background.
A woman sitting outdoors on a green circular chair, wearing a tie-dye bucket hat, a denim jacket, and jeans, with a black and white checkered scarf around her neck, against a backdrop of a stone wall, a green hammock, and potted plants.
A woman sitting outdoors on a green circular chair, wearing a tie-dye bucket hat, a denim jacket, and jeans, with a black and white checkered scarf around her neck, against a backdrop of a stone wall, a green hammock, and potted plants.

Followers voted for their favorite items and then entered a giveaway to win them, turning second-hand fashion into a fun and highly engaging social experience.

A collage of images featuring a person with short, light blonde hair trying on a red and black plaid shirt. The person is taking a selfie with a smartphone in front of a mirror, showing the shirt up close and making playful gestures. Two other images display the same shirt laid on a beige carpet and a blue and black plaid shirt hanging on a hanger. There is also a poll asking which shirt to upload first, with options 'La roja' and 'La azul'.
A collage of images featuring a person with short, light blonde hair trying on a red and black plaid shirt. The person is taking a selfie with a smartphone in front of a mirror, showing the shirt up close and making playful gestures. Two other images display the same shirt laid on a beige carpet and a blue and black plaid shirt hanging on a hanger. There is also a poll asking which shirt to upload first, with options 'La roja' and 'La azul'.
A person wearing a pink jacket and gray pants sitting on a brick ledge, holding sunglasses, with a background of a display of photographs and artwork.
A person wearing a pink jacket and gray pants sitting on a brick ledge, holding sunglasses, with a background of a display of photographs and artwork.

The campaign also featured actress Berta Vázquez, who opened up her wardrobe and gave away three selected pieces through the platform.

A woman wearing a green printed dress sitting on a white plush chair in a bright, modern room with large windows, plants, artwork, and clothing racks in the background.