For the launch of BELOW ZERO, Parfois' winter collection, we transformed a villa in Sintra into an immersive frozen world. Inspired by the campaign name, the collection was displayed inside custom ice blocks, creating the feeling that guests had stepped into a space permanently below zero.
PARFOISBELOW ZERO EVENT
Sintra, PortugalThe experience brought together 50 influencers from Spain, Portugal, and Italy for an evening of fashion, music, and content creation. My team and I developed the creative concept, event production, visual identity, graphic assets, and influencer management.
The BELOW ZERO collection frozen in time.
Accessories showcased inside custom ice installations.
Fashion meets winter through immersive product displays.
The collection revealed through blocks of ice.
A literal interpretation of BELOW ZERO.
Head-to-toe Parfois winter looks.
Guests discovering the BELOW ZERO experience.
Influencers from Spain, Portugal, and Italy gathered in Sintra.
An unforgettable winter bag.
The collection brought to life through its community.
Below Zero dinner table.
Below Zero dinner table.
Live DJ set throughout the evening.
Special performance by a Portuguese music group.
Building the BELOW ZERO experience.
Behind the scenes before guests arrived.
Building the BELOW ZERO experience.
The BELOW ZERO visual identity.
Custom invitation designed for the event.
A carefully curated guest journey from start to finish.
Custom BELOW ZERO bottle created exclusively for guests.