Neon sign that says "INSIDE" in large green letters with smaller text underneath that reads "BY MELIA" against a black background.

Together with my team, I developed the creative concepts for a series of campaigns for INNSiDE by Meliá, one of the world's leading hotel groups. Across hotels in Amsterdam, Mallorca, Barcelona, Manchester, Liverpool, and more, we created photo and video campaigns tailored to each location.

Working alongside a production company, we produced content displayed across hotel screens and social media channels. I was also responsible for the creative direction and styling of the shoots.

A young man and woman riding a bicycle together on a city sidewalk. The woman, dressed in bright yellow pants, a blue vest, and sunglasses, is sitting on the front with a big smile. The man, wearing an orange shirt and jeans, is standing on the pedals, smiling. The background shows parked cars, bicycles, and buildings with some greenery and a tree.
A man wearing a colorful striped jacket and white pants walking past a large tiled mural featuring line sketches of a woman reading a book, a horse, a face, a butterfly, eyeballs, and QR codes.
Person taking a selfie with a smartphone, showing a woman with dark hair lying on a pinkish-orange surface, wearing a colorful striped sweater.
A person with sunglasses, a green bag, and light-colored clothing uses an elevator with a keypad.