CHEEX

For over a year, I worked closely with my team on CHEEX social media across Instagram and Reddit, developing creative concepts, campaigns, and always-on content.

Here are two of the campaigns we created—QUEER ICONS and Hot or Not—along with a selection of the social content, concepts, and visual assets we developed to build a distinctive and engaging brand presence across CHEEX’s channels.

CONTENT

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STRATEGY

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CONTENT * STRATEGY *

A woman and a man are sitting close together, smiling at the camera in a room with white tiled walls and orange-colored items. The woman has dark hair, a septum piercing, and green nail polish, while the man has a beard and hairstyle. The background
A social media post featuring a graphic with text about fire signs (Aries, Leo, Sagittarius) and their traits like heat, thrill, and boldness. It includes a search bar for 'Public Sauna & Pool' on a website called CHEEX, with an image of a couple in
A woman with short curly hair and sunglasses smiling and holding a watermelon in her mouth while sitting by the ocean. Two similar images show her relaxing on the beach, enjoying the scenery.
A social media post about fire signs, listing Aries, Leo, and Sagittarius, with images and text promoting warm-up styles and personal selections for fire signs.
Colorful social media post with dolphins jumping out of water, a rainbow, and underwater sea life, with the text 'DARLING, HOLD MY HAND'.
Sign reading 'Hand Job Saloon' outside a building with a blue and white striped awning.
A colorful Instagram post with a quote about gender roles and a Disney scene of Princess Aurora lying in bed with Prince Philip leaning over her. The background has a rainbow, stars, and pastel colors.
A colorful, pastel rainbow background with pink stars and stars with blue outlines. In the center, a pink box contains a black outline drawing of a peach, the username @getcheex, and the text 'Cheex Ethical Pleasure vs. sketchy webs.' Below are side-
Cast of the show 'Office' with five people standing around a desk, with computer monitors and office supplies, against a white background featuring the show's logo and credits.
Social media post with text and two images, featuring a story about workplace secrets, a woman in a red jacket with a luggage trolley, and two women at a desk in an office.
A collage of three photos showing behind-the-scenes of a film or TV production set. Top left: Makeup artists working on a woman, in a dimly lit room. Top right: Crew filming with a camera rig in a bright indoor space. Bottom: a woman walking past peo
Social media post preview with text 'A LITTLE PREVIEW' and a photo of a woman wearing a red jacket and gray shirt.
A woman with curly blonde hair and a man with black curly hair stand in a kitchen, smiling. The woman is dressed in a white top and red shorts, while the man is in a denim shirt. The kitchen features a wooden cabinet, bottles, and a kettle. The image
Interior of a kitchen with large windows, a wooden table with baking ingredients, and a camera. Two photos of women in casual clothes, one standing by the table with pink shorts, and another with a man and woman standing together.
Collage of photos showing people in a kitchen cooking, a woman on a video call, and a person taking photos with a camera. The text mentions making dough and a menu code.
A woman with curly hair reading a book while sitting on a chair by a window in a bright room.
Social media post from theothercheex with a pink background and peach icon graphics. It features a large number 5 and the text "spicy dares to give your date". The post is dated December 10, 2025, and includes the handle @theothercheex.
Social media post with a gradient background, prompting users to imagine being on an adventure and asking for a wild or realistic place to get intimate tonight.
Social media post with a pink and red gradient background, prompting users to rate three fantasies on a scale of 1-10 and select which one to act on first.
Screenshot of a social media post with a pink and red gradient background. Text encourages visiting getcheex.com to choose a movie for a virtual movie night, with an arrow pointing down. The bottom part shows a mobile phone screen with the getcheex.c
Illustration of two cherries with metal rings piercing the bottom of each, with a green leaf and stem connecting to a small brown cap, alongside the word "Cherries" and a definition describing cherries as small raised parts in the middle of the chest
A graphic describing the slang term "Strap Play" with a pink cowboy hat decorated with stars, containing a humorous definition about wearing a strap-on.
A social media post featuring a definition of the word "external" with a picture of a cat making a surprised face, showing wide open eyes and mouth, held in a person's hands.
A graphic explaining the definition of 'Internal Minx', depicting a glass with flower petals in water, and social media icons at the bottom.
A person lying on a bed with another person lying on top of them, both smiling. Overlayed text says, '4 Green Flags After Seggs'.
A couple embracing on a bed, with the woman sitting on the man's lap, smiling and hugging. There's a text overlay that reads, "If you leave feeling hot, calm, and slightly powerful, instead of confused and overthinking."
People hugging on a bed with overlaid text that reads, 'If the convo after is open, playful, and a little honest, instead of awkward and avoidant.'
A couple hugging on a bed with text overlay that reads, "If they reach for you instead of their phone while the moment's still warm."
A person is hugging another person who is lying on a pink bed. The image contains overlaid text that reads: 'If there's aftercare: cuddling, offering water, helping clean it up... without making it awkward.'
Close-up of a person's mouth with a Cheex ice cube on their tongue, with bold green text reading 'The warm-up your sign craves'.
A person holding a condom package with a red dress in the background. The package has text that says 'Let's get xducated' and 'Period Pleasure with understanding and pleasure throughout the cycle.'
A bright yellow social media post with handwritten questions and a photo of a man and woman close together. The post questions about pregnancy during menstruation, hygiene, feeling extra horny, and avoiding messes. It includes an image of tampons.
A collage of images with handwritten notes, featuring photos of a couple kissing, a man and woman with food, and a close-up of a box on a windowsill. The notes discuss topics like hygiene, pregnancy, feelings, and avoiding mess.
Promotional flyer for a film called 'Never Not' by Cheex, featuring two photos of couples, humorous tips on avoiding messes, and branding for 'The Pleasure Academy' and NEVRNOT.

SOCIAL CAMPAIGNS

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SOCIAL CAMPAIGNS *

Colorful text saying "QUEER YOGA" in red with green shadow on a black background.

Together with one of Berlin's favorite drag queens, we took to the streets to ask people who their queer icon is. Their answers became the inspiration for a curated Spotify playlist, accompanied by a series of custom-designed stickers celebrating the LGBTQ+ community.

A CD with a black background and red-orange label with white text that reads 'Queen's Playlist Ever.' The CD has decorative doodles including pumpkins, stars, and a chart with the word 'Cheex' beneath the main text.
A CD with a black background and red-orange label with white text that reads 'Queen's Playlist Ever.' The CD has decorative doodles including pumpkins, stars, and a chart with the word 'Cheex' beneath the main text.
A CD with a space-themed background, featuring red text that says 'QUEEREST PLAYLIST EVER' and red stars, with a QR code on the left side.
The phrase 'hatred' written in red gothic-style font on a black background.
A rectangular sign with a red background and black border. It has the words 'hot or not' in black Gothic-style font in the center, and the words 'CHEEK' in white, bold, capital letters at the top and bottom.
A red sign with black and white text that reads "Cheek eye contact during sex" and is bordered by a dotted line.

Hosted by Leslie, we hit the streets of Berlin to ask people what they think is hot or not. Through quick-fire questions and spontaneous conversations, we created a fun, engaging social series that captured authentic opinions from the city's community.

A person sitting on a bed with legs crossed, wearing ripped jeans and boots, holding a red book that reads 'hot: or not'. They are dressed in a long-sleeve top with red and white patterns that say 'LOVE NERDS!', and accessorized with rings, a necklace, and a hat with leopard print. There are red shopping bags on the bed, and behind them are red curtains with some white curtains on the side.