An original CHEEX production. Together with my team, I developed the creative concept, visual identity, graphic design, cover artwork, and overall creative direction from start to finish.

A blue background with black text and graphics related to a music or performance event. Names include Bobby Merlot and Mia Stone at the top, with a large black text titled 'Zodiac of'. Additional text at the bottom includes Erika Leadbeater, Anka Mudra, Lust.6, LCB, and details about makeup, camera, set design, and post-production.
Two red and black digital signs. The top sign reads 'hot or not' in black Gothic font, and the bottom sign reads 'Eye contact during sex' in bold black font. Both signs have the word 'CHEEK' at the top and bottom.

Hot or Not was a street interview campaign created with influencer Leslie Malso. My team and I developed the concept, designed the card game and graphic assets, and produced and edited all video content.

For CHEEX's 2026 creative direction, my team and I developed the concept for a modern reinterpretation of Playboy: a more artistic, Gen Z-focused publication exploring sexuality through culture, education, underground cinema, and contemporary storytelling.

Cover of a magazine titled 'The Pleasure Lookbook' September Edition with a large, bold green text 'CHEE X' over a blurred, abstract red and pink background.

For Pride Campaign, we teamed up with a drag queen and hit the streets of Berlin asking one simple question: Who's your gay icon? Every answer became part of a curated playlist, which we later shared through custom stickers posted all around the city. A playful way to celebrate Pride, music, and the people behind the icons.

Close-up of a CD with red stars and text that says "QUEEREST PLAYLIST EVER" and a QR code.

CHEEX in the City was a travel-content series where a sex worker guided an influencer through the most iconic places connected to the local sex culture. My team and I created the concept, visual identity, cover artwork, and graphic direction for the project.

A promotional image for the Cheex and the City event showing two women with blonde hair smiling at each other, one wearing a fluffy pink coat and the other wearing a black jacket, with the Berlin TV Tower in the background and event details in text.
A digital rendering of a smartphone displaying content about the Pleasure Academy and related courses, with overlapping other screens about lust and libido, on a black background.

Inside CHEEX was a social media campaign offering a sneak peek into the platform's premium content. My team and I developed the concept and created a complete 3D visual world to support the campaign.

A red circular badge with a black outline features the phrase 'CHECK YOUR HECKBOX' in bright green text arranged around the top and bottom of the circle, with a black smiley face in the center.

For the 2026 rebrand, my team and I redesigned CHEEX's visual identity, creating new logos inspired by sexuality, body forms, and playful cultural references, supported by bold typography and fresh color palettes.

Billboard with colorful abstract background and text that reads 'Cheek is for good girls' in large green and white letters. Small text in the bottom right corner says 'enter a new era of pleasure go to getcheex.com' with a small logo.

For the Good Girls Watch CHEEX campaign, my team and I created a series of wild postings designed to communicate that CHEEX is for everyone. We developed the concept, messaging, and visual design for the campaign.