To celebrate the reopening of Bershka's flagship store in Barcelona, we launched Bershka By You, an event centered around the new Custom Lab experience.
BERSHKA BY YOU-COSTUME LAB OPENING STORE BARCELONA
The event featured a live customization session with artist Sex Dreams, a DJ set, an air machine challenge where guests could win prizes. My team and I were responsible for the creative concept, event production, influencer management & graphic assets.
Location: Barcelona
Guests discovering the new Bershka Custom Lab.
Creating one-of-a-kind pieces through customization.
Live DJ set during the store opening.
Custom pieces created live by artist Sex Dreams.
Africa ( influencer) with "sex dreams".
Africa and Maria
Custom T-shirt won through the air machine challenge.
The new Custom Lab area inside the Barcelona flagship store.
A dedicated space for creativity and personalization.
Custom graphics and artwork created for the experience.
The Bershka By You visual identity.
Event invitation sent to influencers and guests.
Personalized invitation box delivered to each guest.
Custom merchandise created for every influencer.
A tailored welcome package introducing the Bershka By You experience.